shows how both disciplines foster creativity."e -The Wall Street Journal"e The Runaway Species approach creativity scientifically but sensitively, feeling its roots without pulling them out."e -The Economist The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Eagleman gets to the heart of who we are and how the brain plasticity revolution is lighting up the path of the future by analysing how our most vital organ works in a way that has never been done before."e The authors look at art and science together to examine how innovations-from Picasso's initially offensive paintings to Steve Jobs's startling iPhone-build on what already exists and rely on three brain operations: bending, breaking and blending. The magic of our brains lies in the way they unceasingly re-weave themselves to form an electric, living fabric. He proves how the brain optimizes its circuitry based on the tasks relevant to goals and survival and how this knowledge opens the door to dazzling new technologies. Drawing on up-to-the-minute research, Eagleman takes us on a fascinating journey into brain plasticity to discover how a child can function with one half of his brain removed and how a blind mountain climber can use an electrode grid on his tongue to 'see'.
The brain is a dynamic system the connections between its cells are constantly blossoming, dying and reconfiguring.
But, says acclaimed neuroscientist and bestselling author David Eagleman, that textbook model is wrong. The brain is typically portrayed as an organ with a map of regions dedicated to specific tasks.
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